Journal of the Louisiana Dental Association
Rates and Data
(Prices are unchanged for 2012.)

FREQUENCY    Quarterly:  March (Spring), June (Summer), September (Fall), and December (Winter)

2012 DEADLINES: February 17 (Spring), May 18 (Summer), August 6 (Fall), and November 14 (Winter)

PUBLISHER     Journal of the Louisiana Dental Association
                           230 Carroll Street, Ste. 2, Shreveport, LA 71105

PERSONNEL   EDITOR: David N. Austin, D.D.S.
                          230 Carroll St., Ste. 2, Shreveport, LA 71105
                          Ph#: 318-861-4549, FAX: 318-861-4576

                          BUSINESS MANAGER: William M. Hall, Jr., D.D.S.
                          3100 Woodlawn Ave., Ste. B.,
                          Shreveport, LA 71104
                          Ph: 318-865-1469, FAX: 318-869-4979
                          Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

                          MANAGING EDITOR: Annette Droddy
                          7833 Office Park Blvd., Baton Rouge, LA 70809
                          Ph: 225-926-1986, FAX: 225-926-1886
                          Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

• Subscription Guidelines
  
  
• Advertising Standards
  
  
• Insertion Order
  
  

BASIC PER ISSUE RATES

                                          2-Color                     4-Color

1 page                                 $625                       $800

1/2 page                              $425                       $575

1/4 page                              $300                       $425

(Camera-ready art provided by advertiser.) Digital Formats: Adobe Illustrator, Adobe PhotoShop, Adobe InDesign and PDF.

PREMIUM PER ISSUE AD CHARGES

SPECIAL POSITION  (4-color only)           

Inside front cover (full page only) - $850

Inside back cover (full page only) - $850

Outside back cover (full page only) - $1,100                                              

Add to above basic rates:    

Two-page spread - $125

Centerfold position - $250

Forward placement - $40       

INSERT

Single sheet - $600 (Furnished by advertiser)

SPECIAL RATES           

Insertion order for 4 or more consecutive issues are given a 10% reduction per issue as a “permanent” advertiser.

BLEEDS                          

No additional charge

COMMISSION AND CASH DISCOUNT    

15%; no cash discount

MECHANICAL REQUIREMENTS                

Trim size: 8.5” x 11”; No. of columns - 2

Printing process: offset

Binding method: saddle stitch

Halftones: 100-133 line screen

DIMENSIONS - AD PAGE                            

1 Page: 7.5” x 10” (vertical only)

1/2 Page: 7.5” x 4.75” (horizontal only)

1/4 Page: 3.5” x 4.75” (vertical only)

Back Cover: 8.5” x 9.25” (1/8” bleed)

CIRCULATION                                            

Established in 1943; circulation: 1,900

Yearly Sub: Members: $15; Non-members: $30; Foreign: $65

Single Copy Price: Members: $5; Non-members: $10; Foreign: $20

CANCELLATION/REFUND POLICY        
All cancellations must be received in writing.  Ads: Full refund on cancellations received before the closing date; Credit (less 20%) issued for cancellations received after closing date.  Subscriptions: balance of canceled subscription will be refunded; cancellations received within 45 days of issue publication date become effective following the delivery of that issue.

To become an LDA advertising supporter, please submit an insertion order by mail, fax, or e-mail:

Annette B. Droddy, managing editor
LDA Journal
7833 Office Park Blvd.
Baton Rouge, LA 70809

E-mail:  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

FAX:  (225) 926-1886
Phone: (225) 926-1986